NEW YORK--(BUSINESS WIRE)--
Michael Kors is now entering the wearables market. This fall, the
company will introduce a new wearable technology accessories line,
beginning with the MICHAEL KORS ACCESS display smartwatch. The
launch is geared towards the fashion-focused consumer and features a
smart timepiece that focuses on glamorous style and innovative design
from a leader in luxury fashion.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160317005783/en/
MICHAEL KORS ACCESS Smartwatch (Photo: Business Wire)
The cutting-edge technology, which runs with both iPhone and Android
phones, is made possible through a partnership with Google, using their
Android Wear™ smartwatch platform. John Idol, Chairman and CEO of
Michael Kors, and David Singleton, VP of Engineering for Android Wear,
announced the launch at Baselworld 2016, the watch industry’s premier
trade show.
Designed to show that technology and social connectivity should be
seamless, the MICHAEL KORS ACCESS line proves that access
can be both glamorous and effortless. “I’m in the business of making
people’s lives easier through fashion,” says Michael Kors. “I thought,
‘Why can’t tech accessories be chic and glamorous?’ You wear them every
day. After all, technology is impacting life more and more. It should
reflect your personal taste as much as anything else, but it should also
give you access to all the experiences that you want.”
MICHAEL KORS ACCESS smartwatches offer customizable features
perfect for our fans:
-
Exclusive Michael Kors display faces, which change with a
swipe—whether it’s a digital chronograph design for the gym or
glittering, animated pavé for night
-
Interchangeable leather and silicone wristbands
-
Glamorous versions for women and sporty versions for men
Powered by Android Wear, the touchscreen display smartwatches include:
-
Social media updates and text and email alerts
-
App notifications
-
Smart help from Google™
-
Built-in fitness tracking
-
Voice-activated Google™
"Our brand is built on giving our customers what they want for their
24/7, fast-paced lifestyle,” says John Idol. “We know they’re busy and
need to be connected. We’re now offering them a smartwatch that lets
them have access to a world of glamour, escape and adventure.”
The Michael Kors customer lives a busy, fast-paced life and the MICHAEL
KORS ACCESS collection will let him or her stay connected. “From
Google Search to smartwatches, Google strives to give you the
information you need to stay connected to what matters most,” David
Singleton says. “MICHAEL KORS ACCESS and Android Wear move the
wearables category forward with smart, beautiful watches that help you
stay on top of your daily life while expressing your personal style."
The MICHAEL KORS ACCESS smartwatch will retail starting at $395
USD and will be available in Michael Kors stores, MichaelKors.com
and select department and specialty stores in fall 2016.
Google and Android Wear are trademarks of Google Inc.
For more information, please visit the following:
Michael Kors Access: http://www.michaelkors.com/Access
Destination
Kors: http://www.destinationkors.com/
Michael
Kors on Facebook: http://www.facebook.com/michaelkors
@MichaelKors
on Twitter: http://twitter.com/michaelkors
@MichaelKors
on Instagram: http://instagram.com/michaelkors
Michael
Kors on Pinterest: http://pinterest.com/michaelkors.com
@MichaelKors
on Weibo: http://weibo.com/michaelkors
Search
for "Michael Kors" on Weixin and WeChat
Embedding The Videos
You can embed the MICHAEL KORS ACCESS Smartwatch videos presented at the
Baselworld 2016 press conference using the embed codes below:
<iframe width="560" height="315"
src="https://www.youtube.com/embed/dcbXqNGeG6E" frameborder="0"
allowfullscreen></iframe>
<iframe width="560" height="315"
src="https://www.youtube.com/embed/bh1sJ_XorV0" frameborder="0"
allowfullscreen></iframe>
If there are any questions about the above, please reach out (or have
your developers reach out) to eric.mogil@michaelkors.com
for further assistance.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury
accessories and ready-to-wear. His namesake company, established in
1981, currently produces a range of products through his Michael Kors
Collection and MICHAEL Michael Kors labels, including accessories,
footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full
line of fragrance products. Michael Kors stores are operated, either
directly or through licensing partners, in some of the most prestigious
cities in the world, including New York, Beverly Hills, Chicago, London,
Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
Forward-Looking Statements
This press release contains forward-looking statements. You should not
place undue reliance on such statements because they are subject to
numerous uncertainties and factors relating to the operations and
business environment of the Company, all of which are difficult to
predict and many of which are beyond the Company’s control.
Forward-looking statements include information concerning the Company’s
possible or assumed future results of operations, including descriptions
of its business strategy. These statements often include words such as
“may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,”
“plan,” “estimate” or similar expressions. The forward-looking
statements contained in this press release are based on assumptions that
the Company has made in light of management’s experience in the industry
as well as its perceptions of historical trends, current conditions,
expected future developments and other factors that it believes are
appropriate under the circumstances. You should understand that these
statements are not guarantees of performance or results. They involve
known and unknown risks, uncertainties and assumptions. Although the
Company believes that these forward-looking statements are based on
reasonable assumptions, you should be aware that many factors could
affect its actual financial results or results of operations and could
cause actual results to differ materially from those in these
forward-looking statements.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160317005783/en/
Source: Michael Kors