LONDON--(BUSINESS WIRE)--
Michael Kors (NYSE:KORS), a global luxury fashion brand, is pleased to
announce a host of new products and initiatives designed to further the
growth and excitement generated by last fall’s launch of MICHAEL KORS
ACCESS, the brand’s line of smartwatches and activity trackers.
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Michael Kors Access Gage Hybrid Smartwatch (Photo:Business Wire)
“It’s clear to me that the future of fashion will combine great design,
personal style and innovative technology,” says Michael Kors, “and the
amazing response to MICHAEL KORS ACCESS has confirmed that that future
is now. We’re thrilled to be able to offer this next generation of
smartwatches and hybrids.”
Of special note:
-
THE INTRODUCTION OF TWO NEW TOUCHSCREEN SMARTWATCHES:
THE
SOFIE, FOR WOMEN, AND THE GRAYSON, FOR MEN
These additions to
the smartwatch line feature updated software, a dazzling AMOLED
(active-matrix organic light-emitting diode) touchscreen display, and
are designed, like the ongoing Bradshaw and Dylan styles, for the
customer who wants it all: technological innovation, social
connectivity and great style.
The sleek and feminine Sofie
features a thin, lightweight case body with a pavé bezel and a full
round display. It will be offered in eight different
plating-and-bracelet combinations, with seven quick-release
interchangeable strap options.
The Grayson, made to
complement the 24/7 lifestyle of the modern man, combines luxury with
sporty good looks, and has a full-round dial with a rotating crown for
quick scrolling. It will be offered in gold-tone, stainless steel, and
blue and black ion-plate, with four interchangeable strap options.
Like
all MICHAEL KORS ACCESS wearables, the Sofie and the Grayson are
compatible with both Android™ and iOS® phones thanks to cutting edge
technology made possible through a partnership with Google and the
Android Wear™ 2.0 smartwatch platform. They feature the Qualcomm®
Snapdragon™ Wear 2100 system-on-a-chip.
-
A SIGNIFICANT EXPANSION OF MEN’S SMARTWATCHES
Michael Kors
believes that men’s smartwatches represent an important opportunity
for the future. In addition to the new touchscreen smartwatch, the
brand is also introducing two new hybrid smartwatch styles for men and
expanding the existing Gage hybrid assortment. Together, these new
options will offer the Michael Kors man a broad range of
exceptional-looking smartwatch designs enhanced with the fitness
tracking, sleep tracking and notifications he finds most useful.
-
THE EVOLUTION OF THE MICHAEL KORS ACCESS MICRO APP
The
next iteration of the app will feature exciting, socially driven
functionality, as well as new customizable digital watch faces. My
Social is a feature that allows the user to link to her or his
Instagram account and set a personal post photo as a watch face. The
app allows you to scroll through your Instagram feed, select a
favorite image, and even apply filters, creating a watch face that’s
as personal as your life. By the end of 2017, the brand will have
released 15 new digital watch faces, all with multiple customizable
elements.
-
THE LAUNCH OF MICHAEL KORS ACCESS IN NEW GLOBAL MARKETS
The
brand will be launching its wearable technology line in a number of
new markets in 2017, including Mainland China, Brazil and many others.
“MICHAEL KORS ACCESS display smartwatches have been extremely popular
choices for users who wish to wear watches that are both stylish and
functional,” says David Singleton, Vice President of Android
Engineering, Google. “We’re very excited to continue the partnership
with Michael Kors to create beautiful new devices that let people
express their style while staying connected through the latest features
of Android Wear 2.0.”
“When we launched, we stated that we would grow our wearable technology
line by listening closely to our customers,” says John Idol, Chairman
and CEO of Michael Kors. “They have made it clear that they love being
connected, love the ease of notifications from their favorite apps, and
can never get enough customization. We’re pleased to be introducing
exceptional new smartwatches and software that deliver on those fronts
and others, and in more markets than ever.”
MICHAEL KORS ACCESS touchscreen smartwatches start at $350
USD. Hybrid smartwatches start at $250 USD. Activity
trackers start at $95 USD. All are available in Michael Kors
stores, MichaelKors.com and select department and specialty stores.
ABOUT MICHAEL KORS ACCESS TOUCHSCREEN SMARTWATCHES
All MICHAEL KORS ACCESS touchscreen smartwatches offer customizable
features perfect for the brand’s sophisticated, busy and socially
connected customers:
-
Exclusive Michael Kors display watch faces, which change with a
swipe—whether it’s a digital chronograph designed for the gym or
glittering, animated pavé for night
-
Hundreds of possible combinations of display face, color and sub dials
-
A touchscreen display smartwatch powered by Android Wear 2.0 so you
can:
-
Download third-party apps easily through the on-watch Google Play
Store
-
Meet your Google Assistant™ by holding the power button or saying
“Ok Google.” Ask about weather, set a reminder, get directions and
more.
-
Customize watch faces, color combinations and information to suit
your style, your mood and your life
-
Track runs, bike rides, strength training (e.g., pull-ups and
push-ups) and more through Google Fit
-
Measure calories, pace, distance and additional exercises based on
settings
-
Streaming music right from the watch when you are connected to
phone or WiFi with the Google Play Music app.
-
Interchangeable leather, silicone and stainless steel straps
-
Styles for men and women
-
Magnetic charging
TO LEARN MORE, FIND US AT:
Michael Kors Access: http://www.michaelkors.com/Access
Destination
Kors: http://www.destinationkors.com/
Michael
Kors on Instagram: http://instagram.com/michaelkors
Michael
Kors on Facebook: http://www.facebook.com/michaelkors
Michael
Kors on YouTube: https://www.youtube.com/user/michaelkors
Michael
Kors on Snapchat: https://www.snapchat.com/add/michaelkors
Michael
Kors on Twitter: http://twitter.com/michaelkors
Michael
Kors on Pinterest: https://www.pinterest.com/michaelkors/
Michael
Kors on Weibo: http://weibo.com/michaelkors
Search
for “Michael Kors” on Weixin and WeChat
Search for “Michael Kors”
on LINE Japan
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury
accessories and ready-to-wear. His namesake company, established in
1981, currently produces a range of products under Michael Kors
Collection, MICHAEL Michael Kors and Michael Kors Mens, including
accessories, ready-to-wear, footwear, wearable technology, watches, and
a full line of fragrance products. Michael Kors stores are operated,
either directly or through licensing partners, in some of the most
prestigious cities in the world, including New York, Beverly Hills,
Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and
Hong Kong.
Forward-Looking Statements
This press release contains forward-looking statements. You should not
place undue reliance on such statements because they are subject to
numerous uncertainties and factors relating to the Company’s operations
and business environment, all of which are difficult to predict and many
of which are beyond the Company’s control. Forward-looking statements
include information concerning the Company’s possible or assumed future
results of operations, including descriptions of its business strategy.
These statements often include words such as “may,” “will,” “should,”
“believe,” “expect,” “seek,” “anticipate,” “intend,” “plan,” “estimate”
or similar expressions. The forward-looking statements contained in this
press release are based on assumptions that the Company has made in
light of management’s experience in the industry as well as its
perceptions of historical trends, current conditions, expected future
developments and other factors that it believes are appropriate under
the circumstances. You should understand that these statements are not
guarantees of performance or results. They involve known and unknown
risks, uncertainties and assumptions. Although the Company believes that
these forward-looking statements are based on reasonable assumptions,
you should be aware that many factors could affect its actual financial
results or results of operations and could cause actual results to
differ materially from those in these forward-looking statements. These
factors are more fully discussed in the “Risk Factors” section and
elsewhere in the Company’s Annual Report on Form 10-K for the fiscal
year ended April 2, 2016 (File No. 001-35368) and Quarterly Report on
Form 10-Q (File No. 001-35368) for the fiscal quarter ended July 2,
2016, filed with the U.S. Securities and Exchange Commission.
Android Wear™ requires a phone running Android 4.3+ or iOS 8.2+.
Supported features may vary between platforms. Visit g.co/wearcheck on
your Android phone or iPhone® to see if your device is compatible.
Google,
Android and Android Wear are trademarks of Google Inc.
iPhone
is a trademark of Apple, Inc. Qualcomm and Snapdragon are trademarks of
Qualcomm Incorporated.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170323005099/en/
Source: Michael Kors